Privacy Policy

At Mshale Entertainment, we respect your privacy and are committed to protecting the personal data you share with the African Music Icons (AMI) platform. This policy explains how we collect, use, and safeguard your information.

1. What Data We Collect

• Account Information: Name, email address, country of residence, and social media handles (if linked).
• Voting Data: Which artists/categories you vote for, the time of the vote, and the device used.
• Usage Data: How you interact with the platform (e.g., artists you follow or videos you watch).

2. How We Use Your Data

We use your information to:

• Verify Votes: To ensure the integrity of the AMI 2027 by preventing duplicate voting or “bot” activity.
• Personalize Experience: To recommend music and news based on your interests.
• Communication: To send you ticket alerts, winner announcements, and AMI newsletters (if you opted in).
• Analytics: To provide Mshale Entertainment with anonymized insights into music trends across different regions.

3. Data Integrity & Voting Security

To protect the fairness of the awards, voting data is encrypted. Mshale Entertainment does not sell individual voting records to third parties. We may share aggregated, anonymous data (e.g., “60% of voters in Kenya voted for Afrobeats”) with sponsors and partners.

4. Your Rights

Regardless of where you are in Africa or the world, you have the right to:

• Access: Request a copy of the data we hold about you.
• Correction: Update your personal details at any time via your account settings.
• Deletion: Request the closure of your account and the deletion of your personal data (subject to legal retention requirements for audit purposes).

5. Cookies and Tracking

We use cookies to keep you logged in and to analyze site traffic. You can manage your cookie preferences through your browser settings.

6. Security

We implement industry-standard security measures (SSL encryption and secure servers) to prevent unauthorized access or data breaches.